The Gift Guide

Gifts for the angler
who refuses to try

You know the guy. He owns every lure, naps through the bite window, and still out-fishes the whole boat. You can't buy him tackle — he'd just have to carry it. Buy him the uniform instead.

Angler in a Passive Fishing beanie holding a northern pike and a Passive Fishing koozie on the ice — a satisfied customer and his pike

Angler in a Passive Fishing trucker hat with a trophy walleye — results not guaranteed, strongly implied

Ice Season

For the guy in the icehouse

Sitting perfectly still in the cold is our sport's highest art form. Dress him for it.

Open Water

For the boat captain

He's not lazy. He's conserving energy for the net.

Passive Hat

$31.99

adds two pounds, minimum

Angler's Serenity Tee

$33.00

the mentality, printed

Long Sleeve Tee

$40.00

sun protection for the nap

Passive Tumbler 20oz

$25.95

for the thermos crowd

Under $20

Stocking stuffers

Small enough for a stocking, loud enough to start an argument in the fish house.

Vinyl Stickers

$4.50

for the rod locker and the bumper

Passive Cup

$8.00

holds coffee and opinions

1/8oz roundhead jigs, 32 colors, made in USA

Roundhead Jigs (USA)

$17.99

the only try-hard item we sell

Frosted Beer Mug

$25.00

technique practice equipment

The free part

Wrap a lake brief around it

Every gift here pairs with a free AI Lake Brief for his lake — DNR survey data, structure, live forecast, game plan. Print it, fold it, stick it in the box. It's the card that out-fishes the gift.

Brief his lake — free

"you got me a hat AND a fishing report?"

Gifts for the anglerwho refuses to try